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skip to content search for: consultant webmarketing menu home blog my marketing blog to help you july 2, 2018 july 2, 2018 michael cameron uncategorized what’s the best way to market kitchen equipment to chefs? be it a grocery business or a commercial catering equipment venture, almost every stream need a certain amount of marketing assistance to promote their business and take it to some other level of excellence. when we talk about marketing, all we think of sharing the business website link on multiple platforms or updating new business product information online. this scenario is enough to unravel the trend and mania of online marketing. the marketing mania- the digital marketing has amused everyone with is impact and persona. its importance can be witnessed in many ways happening in our day to day lives. and if seen according to the present time standards, the digital marketing is not restricted till promoting your commercial kitchen equipment manufacturing business, but now people even love to focus on representing themselves as a brand name. moving on again toward advertising a wholesale kitchen equipment business on the internet, first of all, you need to jot down the fact that there will be an immense competition to welcome you. so, you better prepare yourself for the same. adding to this, it is chefs who need to use the kitchen equipment which ultimately makes it important for them to analyze the complete range of commercial kitchen equipment , especially when those are supposed to be bought for a restaurant or hotel kitchen use. now, another big concern is how to get the commercial cooking equipment approved by a chef? well, fortunately, we have answers to all your doubts. take a look- 1. sound relevant – before anything else, think of sticking to the actual purpose of making the commercial kitchen equipment. there isn’t any need of overdoing anything that won’t give productive results. all you need is to go for the basic design and do some alterations for betterment, and you are done. 2. showcase multi – purpose equipment- chefs would love to get their work done easily without doing much or would want to include something in their kitchen that can serve multiple purposes. for all such requirements, make sure to design or come up with something which can serve multiple purposes via one single machine. the best example can be a food processor. 3. sleek designs – keeping in mind the kitchen layout make sure to come up with a swanky yet comfortable design which is hard to resist. 4. safe equipment – in the lure of making it extra stylish, don’t forget to look at the safety of the equipment. 5. hassle-free & quick operations – design or manufacture something which can give prompt results or can fasten the cooking process because that’s what every chef would want. generally, all the commercial kitchen equipment are manufactured keeping in mind the requirements of the present time chefs and the cooking processes, rest just to ensure better quality, one can always analyze the equipment through different perspectives. the bottom line- kitchen equipment is the biggest necessity for every food business type. there are ample factors which add to the equipment quality which of course should be checked prior to buying commercial kitchen equipment. may 31, 2018 may 31, 2018 michael cameron marketing tips to boost your e-commerce website in no time, e-commerce has become the all be and end of any business. no matter it is a grocery business or an online fashion venture, e-commerce has just simply amended a lot of value and prestige to the business stream making it almost a global brand, but all with making the right efforts. earlier, it wasn’t really a necessity to register your business online but if seen according to the present time standards, it is no less than a mandatory option to make your venture a successful one. the basic leverage of having an e-commerce business, it lets you build a bigger market and gives you the opportunity to do some experiments with your business. though getting a website done and registering it online isn’t a huge task to accomplish but yes, letting it be at the top of the entire list is what makes you stand out of the crowd. as almost every business is establishing its feet on the internet, apparently the competition level has gone to some other level. and this has suddenly boomed the eminence of digital marketing, which is a yet another technology boon to all of us. role of digital marketing- digital marketing or seo (search engine optimization) is the key to rank your website on the top of search results among your competitors. this has increased the value of e-commerce seo for almost every website or store available online. in case, you are a newbie to this world and need to grasp more and more details on how you can add value to your e-commerce store and make it touch the skyrocketing heights of success than here are a few of tips to help you do better in your online business. 1. seo – the concept of seo (search engine optimization) is all about bringing a website on the top search results of google or any other search engine using the tricks of link building and promoting the website online. in this, the major role is often played by either content or the apt keyword research which helps the website crawl faster in the google. 2. social media – at present, almost 90% of people trust and judge a brand name through its social media reputation and representation. this has ultimately made things challenging for seo analysts or digital marketers to keep up with the different social media accounts. amidst all, instagram is considered to be the option to start with. describe your payment merchant or other t&c making it easier for the audience to trust you and your business. 3. google ads – have you ever heard about the ppc (pay per click) concept? it is all about the google ads which help you get more audience and engagement in no time. 4. content – you must have heard the fact and saying- ‘content is the king,’ to rank a website, it is your content which can add value and prestige to your business, so make sure to come up with something influential. the final word- bringing an e-commerce website on the top of search results is no less than a daunting task which can be fulfilled using smart digital marketing hacks. all you need is the right knowledge & skills to crack the deal. february 6, 2018 february 6, 2018 michael cameron marketing how to create a marketing plan? no matter you want to sell a hairpin or a computer machine, for every product and purpose, having a solid proof marketing plan and strategy is something which is always required. at present, marketing is not just limited to a certain section. right from a pamphlet to the internet, any medium can be used for marketing. for a layman, word marketing is concerned with promoting your business but at present, marketing is simply more than that. currently, a business needs to be proficient with two types of marketing including- offline marketing online marketing what is marketing? marketing is basically promoting and letting people know about a particular business. initially, it started with an advertising business on pamphlets, business cards and later it took a digital touch when the advertisements started displaying on television and radio system. when it comes with a string of benefits waiting for you, of course, excelling the art of digital marketing will be a bit challenging. it has different mediums to work on & a series of aspects to be kept in mind. why? no doubt, to obtain results. if you are one of those who is a newbie and doesn’t hold much knowledge about the same then check out this marketing plan which is apt for gearing up your marketing career in any manner. analyze business requirements – before anything else; make sure to analyze your own business in an appropriate manner. once you’ll understand your business requirements, it bec
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